How Packaging Can Boost Sales

Just how important is packaging when it comes to your product? Aesthetically pleasing packaging is good, but it doesn’t always work. Just because a package looks nice doesn’t mean that it is going to fly off the shelves. There are some important things that one must be aware of in order to boost profit through packaging.

First and foremost, it is important to evoke positive emotions from the packaging. It has to appeal to the target consumers. Always be aware of how you can bring to mind positive emotions through the packaging. Specific colors, imageries or fonts aren’t the only things to be aware of. According Buyology, Inc., it is important to identify, access, and quantify a consumer’s emotional triggers in order to sell. The company found that at least, 85% of human decisions are governed by the subconscious. One of the best things a successful company can do is to research and find out the things that will evoke the targeted consumers’ emotions.

The packaging of children’s items are no different. In fact, children respond to emotions even more so than adults. For example, Fisher Price actually packages their products to both surprise and delight. Children will see this type of packaging and be immediately intrigued. The perfect packaging of children’s products is one that welcomes children to see, touch and interact.

With so many different products on the shelves, it is essential that you package your products to appeal to the subconscious of adults. Think about what it is about your product that would make a customer happy and what will help to make them feel that emotion when seeing your product. In order for packaging to work as a branding tool, it must work in both a conscious and subconscious way.

Our Formula for Success

At Color Master, delivering the precise custom color for your product is our job. Interested in how we execute the process? Put on you lab coat and follow us into our color workshop. Bring along a physical color standard and a sample resin. Choose a color standard that represents the desired outcome, it’s what we will use to evaluate the match. You can supply a sample part, a competitor’s colorant, or give us a Pantone® number and we will pull the reference from our chip set. The 5-10 lbs of resin should be from the exact stock you will be using — its material properties, such as base color and ability to absorb pigments, are critical to developing the correct formula.

In the lab, you will see our technicians using a spectrophotometer to measure the light transmission wavelengths coming off the sample. Based on that analysis and material properties, they will select 3-5 pigments from our library of 100+ colors to derive the correct hue, brightness, and chroma (dullness/brilliance). They will also add a white and black pigment to impart the proper tone. After mixing a small batch of resin, they will evaluate the color and refine the formula until a satisfactory match is made. Spectral comparisons are used to determine quality, but visual inspections are also critical, especially if the color reference was metal, since metal and plastic reflect light differently.

What’s next? We mold a color chip and supply you with a sample of the color concentrate so you can run sample parts at your facility. We file the formulas and reference standards, awaiting your order! Remember we have no minimums, and can supply up to truckloads! We hope you liked the tour of our lab, and hope to be hearing from you soon.